Our deals editors share what consumers can expect from Black Friday 2024 and highlight some of the best sales they've seen so far.

Apparel and shoes are seeing some of the biggest markdowns with popular brands like Lululemon, Nike, Adidas, Patagonia and more slashing the prices on their latest collections. One of my personal favorite sales is the Ugg sale, which is offering 30% off new styles.

Even after years of working as a shopping editor, I know firsthand that the "stars aligned" feeling of finding a dream style at the right price never really goes away — especially come Black Friday, when the season's most coveted wardrobe essentials are often marked down at their lowest prices of the year.