Acura ADX targeting 'new generation of buyers' in North America. Honda Motor ’s upmarket brand, Acura, which is focused primarily on the North American market, has unveiled an all-new premium compact SUV – the Acura ADX.

I want Honda to drop an L15 turbo engine into its smallest SUV to create a sporty HR-V Si. Suffice it to say, waking up to news about the 2025 Acura ADX, which pretty much makes that happen with a great design to boot,

For years, Acura has been competing in the compact crossover space with the RDX against rivals like the BMW X3 and Audi Q5. However, both of the Germans offer an even smaller crossover to give buyers a lower cost of entry into the luxury brand and now Acura has followed suit.