"Christmas is the the UK Super Bowl of marketing," New Commercial Arts and Ogilvy CEO James Murphy told the FT this week.

In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal ...

System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco still to air ...

Christmas is a time of abundance – in adverts at least – but O2 isn’t afraid to address the idea that not everyone is loaded ...

Familiar fictional characters are proving popular for this year’s Christmas ad campaigns, and the trend seems to hold for the ...

Even before Trump was elected, 2025 was already looking like it might be another year of upheaval on the social, political ...

Saatchi & Saatchi has hit a rich vein of form for EE, positioning the mobile network skilfully as something that can help you ...

Saatchi & Saatchi now has yet another CEO, Claire Hollands joining from the same position at IPG's MullenLowe. Hollands ...

Creating a character people like is a pretty obvious route for Christmas advertisers to take but not necessarily an easy one ...

Lots of Dawn French this Christmas courtesy of M&S Food, this 90-second number and a set of online films running through to ...

The importance of engaging with Halloween and the fall season As brand marketers look to the year ahead, they are met with a ...

Even the best ads, though, can be as much about technique as the proverbial big idea but Orchard's choice of 'Where's Wally?' for an international campaign is a stroke of genius (Waldo in the US for ...