Nike shares traded sharply higher in pre-market trading Friday after the world’s largest athletic apparel and equipment ...

This mostly applies to the sneaker market, but Nike losing its cool factor in one area of its business can seep into others. Nike, the perennially "cool" brand has a stock price that depends on it.

Shares of NIKE, Inc. (NYSE:NKE) are rallying after the company appointed Elliott Hill as its new CEO, aiming to rejuvenate ...

Under Armour Inc. Cl C 1.47% $3.33B Under Armour Inc. Cl A 0.76% $3.33B ...

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Nike has strong fundamentals, but faces volatile profit margins and returns, leading to investor disappointment. Learn why ...

Nike is one of the world's largest apparel and footwear suppliers, with a market ... Stock Analysis. "NIKE, Inc. (NKE): Overview." Macrotrends. "Nike Debt-Equity Ratio 2006-2021." Finance Charts.

NKE) has a chance to reinvigorate investor sentiment as it gears up to report fiscal Q1 earnings, but UBS warns the sportswear giant's results and guidance is likely to show further weakness ahead.

This chart formation describes ... industry sits at 1.05X. However, NKE stock runs a sales multiple of 2.46X. However, in the trailing 12 months (TTM), the market accepted a multiple of 3.11X.

Take a look at the chart below showing ... shoe giant time to adjust and win market share back or at least stem the tide. So what is the better stock? On or Nike? This one is tough.

Sources: FactSet, Dow Jones Stock Movers: Gainers, decliners and most actives market activity tables are a combination of NYSE, Nasdaq, NYSE American and NYSE Arca listings. Sources: FactSet, Dow ...