Modellista has brought an ultra-rugged take on the popular SUV called the Overland Vision Concept to this year’s SEMA Show in Las Vegas. The prototype comes loaded with all the off-roading gear and upgrades you can imagine, turning it into the sort of futuristic-looking bruiser you’d expect to see in a sci-fi thriller.

Australia’s most popular SUV gets the Dakar treatment at SEMA, but don't expect to see the RAV-X at your local Toyota dealer any time soon.

The Land Cruiser ROX has been created for the SEMA show, but Toyota admits open–top 4x4 could easily make production

Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — uses the current Toyota Land Cruiser 250 as its base but draws inspo from the open-top FJ40 Land Cruisers of the ’60s and ’70s.

Cars.com Christian Lantry. Toyota reinvented its venerable Land Cruiser SUV for the 2024 model year, going for a more mainstream audience at th