Amazon will shut down Freevee, its free, advertising-supported streaming service, the company has announced. According to reports, content exclusive to Freevee will be moved to Amazon Prime in the coming weeks. Additionally, new episodes of Freevee-exclusive shows will remain free to watch on Prime Video.

Prime members won’t see changes to the content available and non-Prime members will still be able to get some free streaming content.

Amazon’s choice to shut down Freevee and move its content to Prime Video is probably due to the growing similarities between the two platforms. With the ad-supported tier now in place, Prime Video and Freevee have become much more alike, making the latter’s unique appeal less necessary.