Jay-Z has been choosing the Super Bowl halftime headliner every year since his entertainment company, Roc Nation, partnered with the NFL in 2019. Jesse Collins, an executive producer behind the Super Bowl halftime show, also recently shared that it’s Jay-Z who selects the halftime headliner.

A record executive debunks theory and states Drake was indeed offered the Super Bowl twice in the past and turned it down.

Sept. 16, Super Bowl halftime producer Jesse Collins detailed how the decision is made to Variety and said that JAY-Z makes the final call.

See, Super Bowl LIX is set to be played in Caesars Superdome in New Orleans, Louisiana, and some folks believe that rap deity and Louisiana native Lil Wayne would’ve been the be

Kendrick Lamar announced he will headline Super Bowl LIX in a YouTube video. The championship will take place in New Orleans in February.

With his performance at the Super Bowl halftime show, many consider Kendrick Lamar to have decisively defeated Drake. The rivalry between Drake and Kendrick Lamar shaped pop culture during the summer,

The two artists have largely gone their separate ways over the last few months, with most considering Lamar the winner after dropping a No. 1 hit with "Not Like Us." Lamar carried that momentum into the Super Bowl halftime show,