Apple is reportedly doing market research into smart glasses

Apple is reportedly doing market research into smart glasses after Meta's 'Orion' demo made waves
Apple is possibly considering entering the smart glasses market even as it reportedly scales back Vision Pro production. After rival Meta made waves with its Orion demonstration and as its Ray-Ban smart glasses gain popularity,
Apple may be exploring push into smart glasses with new ‘Atlas’ project
Apple is reported to be looking into the smart glasses market, as a new initiative named 'Atlas’ is said to have gotten underway last week.
Apple to Try Its Hand at Smart Glasses. I’m Begging Them to Make It Comfortable
The Ray-Ban Meta glasses are fine, but Apple needs to craft something that won't drag my face down to the floor like the Vision Pro.
Apple's Latest Nod Toward Smart Glasses: Getting Input From Its Employees, Report Says
The speculation surrounding Apple's potential move into smart glasses is growing. The company reportedly is working with employees internally to learn more about smart glasses currently on the market,
Apple’s getting serious about smart glasses
A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple. With Apple reportedly planning a major Vision Pro upgrade in 2025 and
Apple Might Soon Give Meta A Tough Competition With Its Own Smart Glasses, Here's What We Know
Apple is reportedly considering entering the smart glasses market, as the tech giant begins an internal study into the current landscape of wearable glasses. The initiative, which has been given the project name "Atlas,
Heard on the Street: Why Big Tech's Trump Bump Is Skipping Apple, Meta
Mark Zuckerberg and Tim Cook have some work to do. The market euphoria that greeted Donald Trump’s victory in the U.S.
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Apple leases Seattle building formerly occupied by Meta
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Apple eyeing smart glasses market after Meta's 'Orion' demo made waves: Report
Apple’s move comes just as Meta gains traction with its AI-enabled Ray-Ban glasses, and CEO Mark Zuckerberg’s ambitious ...
Meta Quest 3S review: Apple would never make this
Meta released a brand new mixed reality headset about two week ago, the Meta Quest 3S. It’s their cheapest mixed reality ...
What the Trump win means for the mega-cap tech giants, according to this high-profile analyst
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