John Lewis spark disappointment and tears as 2024 Christmas advert divides opinion - Some viewers have been left in tears while others have called it ‘the worst one yet’

Sainsbury's was quick off the mark with its advert, which features beloved Roald Dahl character the Big Friendly Giant (BFG). We see the BFG asking the supermarket to make his Christmas "a big more phizz-whizzing". Meanwhile, Lidl - like John Lewis - has gone for a classic tale designed to tug at the heartstrings.

John Lewis have finally released their much anticipated Christmas advert for 2024 and it's set to pull on the heartstrings of those who stumble across it on TV screens and social media

The John Lewis Christmas advert has dropped for 2024, featuring a song from former Verve frontman Richard Ashcroft

John Lewis has released it's latest Christmas advert following a woman's mission to find a last-minute gift for her sister.

John Lewis has launched a trio of Christmas adverts this year as fans count down to the big day with some soul-stirring offerings from one of Britain's best-loved retailers

You will have to wait a little longer to catch it on TV, but the John Lewis Christmas advert is now out into the world for 2024. It has arrived a bit later than in recent years - and faces stiff competition from Tesco’s effort for the most ‘tear-jerking’ commercial of the festive season.

This festive season, the retailer is serving up an ad all about sisterly bonds. But it’s far too convoluted, and can’t compete with last year’s effort

John Lewis has finally unveiled its eagerly awaited Christmas advert for 2024, following the release of two teaser ads. Titled 'The Gifting Hour', the two-minute film centres on a woman's search for the perfect gift for her younger sister.

John Lewis will replace The Verve's performance on this year's festive offering with cover performances by aspiring musicians.