The big day is here. After months of speculation, rumors and counter-rumors, we now know what’s on sale and for how much. Here’s the full rundown.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

Series 10 has the largest display of any Apple Watch to date, even bigger than the first Ultra. With up to 30 percent more screen area than Series 4, 5, and 6, and up to a whopping 75 percent more than Series 3, this is a game-changer for productivity and accessibility.

Apple's iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

The Apple Watch Series 10 updates one of our favorite smartwatches (the Series 9 ). The latest model has a thinner design, making it more comfortable to wear for longer periods. The watch will also update once per second when you turn on Always On mode instead of once per minute like in previous models.

The embiggening of the Apple Watch is nothing new. The original Apple Watch measured 38mm and 42mm. The Series 4 bumped that up to 40mm and 44mm. The Series 7 made it 41mm and 45mm. Today, the Series 10 measures 42mm and 46mm. Normally, I rail against the trend toward larger watches, but the Series 10’s display is worth every millimeter.

Apple's new iPhone 16 lineup is now available for purchase. Be sure to pay with the right credit card that earns extra points or miles and offers superior purchase protection.

Those who ordered an iPhone 16 series phone, Apple Watch 10, or AirPods 4 as quickly as possible last week will begin receiving them today.